Waters Xevo MRT Branding & Creative Concept
In anticipation of Waters new solution to chromatography my team and I were tasked to brainstorm and design several concepts for the machine's branding/look and feel. It was important to focus on how this branding would feel innovative and visually interesting while still fitting into the Waters and Xevo family.
Designed for scientists, it was important to highlight the product itself as well as its industry-leading capabilities.
